Taryn Faliszewski on LinkedIn: #creatoreconomy #creators (2024)

This is how the Cavinder Twins went from student-athletes to content creators to successful businesswomen. Haley Cavinder and Hanna Cavinder (23) are twins who play basketball 🏀 as student-athletes at the Miami Hurricanes. During the COVID-19 pandemic, the twins started creating content on TikTok to kill time. Today, sharing content with their nearly 6.5 million followers has become a part of Haley and Hanna's daily routine.Before, student-athletes were not allowed to earn money. However, a groundbreaking NCAA decision in 2021 changed everything when student-athletes were allowed to profit from their name, image, and likeness (NIL). The Cavinder Twins capitalized on this tremendously, earning nearly $2M 🤑 from NIL and brand deals. The two have already signed brand deals with Boost Mobile, WWE, Champs Sports, Intuit TurboTax Verified Pro, and Raising Cane's Chicken Fingers.The most recent brand deal they signed was a 3-year deal with Under Armour. The Cavinder Twins are unique because they don’t stop at brand deals only. Where possible, they have chosen equity and ownership over cash. The portfolio already includes: 🎰 Betr - Jake Paul’s sports betting and media company 🥛 Slate Milk - an all-natural protein drink ⚡️ Bucked Up - an energy drink company. The two even launched their own flavor called Double Rizz💄 Most recently, they also did an equity deal with Hustle Beauty to become the brand’s co-founders. Hustle Beauty creates cosmetics for active women to ensure that women working out still look just as good as they do when heading out for a night out. Great celebrity-product-market-fit if you ask me. Most of the duo’s content combines fitness and beauty, which is the brand’s essence.The Cavinder Twins have created a blueprint for other student-athletes on leveraging NIL and setting themselves up for success. But that doesn’t mean every student-athlete or content creator will make similar choices. Kudos to them for seeing the bigger picture, betting on themselves by doing equity deals, and launching their own brands. As well as kudos to their team - Jeff Hoffman.

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You know me for marketing... but I'm also a basketball creator now? With 58,000 followers & a crazy video view average? Lemme explain. ⬇️Basketball's always been a big part of my life. Played YMCA as a kid, then got discovered in middle school & joined the AAU national champs. Became a nationally-ranked player... only to stop growing (6'5" ain't tall enough for a slow-as-molasses center). But I never stopped loving the game—got a basketball scholarship to a tiny private college, played in rec leagues every year since (including a gay league, which is a story for another day). And now, at 35, I'm making my "comeback."I started making little basketball videos for fun on Instagram and TikTok as "a 35-year-old washed-up ex-college player just trying to get it back." Then a few went viral—several 1 million+ viewed videos on accounts with less than 10,000 followers. Then I got invited to FIBA 3x3 and started playing semi-pro. Then I started documenting my men's league teams—now I'm traveling New York and the country to play basketball again, all because of social media.I just wrapped my latest men's league season, generating 3.3 million views on only 24 videos for a 137,000 view average despite only having 58,000 followers. I'm so excited about playing again + bringing basketball content to a wider age range that it's become a whole business for me.And with that? I'm looking for partners!My whole schtick is How To Hoop Forever—showing that we can all keep playing the game & improving even as adults. Naturally, I'd love to work with brands in spaces for adult athletes: health & wellness, mental health, basketball, nutrition, recovery, men's health, exercise, fitness... you get the idea. Anything that'd help an adult athlete trying to get back in shape!I'd add in travel & hospitality as well—I'm starting my own FIBA3x3 team this year, which is not a cheap endeavor—gotta get players around the world. So if any hotels or airlines wanna sponsor those videos? Would LOVE to chat.DMs are open, or you can email me at Jack@JackAppleby.net!And if you wanna check the content: https://lnkd.in/euY44uDi

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🥊 🥊 🥊 How Aspiring Boxers Can Monetize Their Signature with FanFairSignatures.comIn the digital age, athletes are no longer confined to earning solely from their sports endeavors. The rise of social media, coupled with innovative platforms, has opened up new revenue streams for sports professionals, including aspiring boxers. One such platform making waves in the world of sports is FanFairSignatures.com. This service allows athletes to monetize their autographs with personalized messages, all from the convenience of their iPad. 𝗔 𝗡𝗲𝘄 𝗞𝗻𝗼𝗰𝗸𝗼𝘂𝘁 𝗢𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝘆For many aspiring boxers, making it to the big leagues involves rigorous training, dedication, and a bit of luck. However, breaking through can often be financially challenging. FanFairSignatures.com offers a unique solution to this problem. By simply leveraging their signature and a personalized message, boxers can create a new income stream that helps support their journey to the top.𝗛𝗼𝘄 𝗜𝘁 𝗪𝗼𝗿𝗸𝘀FanFairSignatures.com operates on a straightforward premise. Athletes can create digital autographs with personalized messages using their iPad. These digital mementos can then be sold directly to fans through the platform. It’s a win-win situation: fans get a unique piece of memorabilia, and athletes earn money for their time and effort.𝗙𝗶𝗻𝗮𝗻𝗰𝗶𝗮𝗹 𝗣𝗼𝘁𝗲𝗻𝘁𝗶𝗮𝗹 𝗳𝗼𝗿 𝗔𝘀𝗽𝗶𝗿𝗶𝗻𝗴 𝗕𝗼𝘅𝗲𝗿𝘀Even for less established boxers, the financial potential is significant. By marketing their personalized digital signatures effectively, an aspiring boxer can earn up to £2,000 per month. This additional income can be crucial for funding training, travel, and other essential expenses.𝗧𝗵𝗲 𝗣𝗼𝘄𝗲𝗿 𝗼𝗳 𝗦𝘁𝗮𝗿 𝗣𝗼𝘄𝗲𝗿For household names, the earning potential is even more astounding. Take, for example, the legendary Kate Mulgrew from Star Trek. With a single tweet announcing the availability of her personalized digital signatures, she can earn up to £20,000. While some established boxers may not have the same fan base as a TV icon, their loyal followers are just as eager to own a piece of their favorite athlete’s legacy.FanFairSignatures.com presents a groundbreaking opportunity for boxers at all stages of their careers. By turning their signature into a monetizable asset, athletes can generate substantial income while deepening their connection with fans. For aspiring boxers, this platform can be a game-changer, providing the financial support needed to pursue their dreams without compromise.So whether you're just starting out or already a household name, it’s time to step into the digital ring and start monetizing your signature with FanFairSignatures.com. The future of sports memorabilia is here—don’t miss out on your share of the action.

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Athlete Investors vs Athlete CreatorsWhat’s better? The investor or the creator?An athlete creator can be distinctly impactful in increasing awareness, positive impressions, and engagement for your brand. Athlete’s as creators remain popular due to their unique roles within society. In #motorsport consider F1 - constantly inviting celebrities to attend races; from athletes to singers to entertainers and more.These celebrities can bring in more views and engagement on social media content, create content for their own pages, and maybe they even get some non-F1 fans to tune in out of curiosity (creators impact behavior after all).But long-term, is this helpful for both parties? Celebrities attending races seem to annoy more fans than they bring in.Athlete’s can also invest in a company. Here's some examples:- Tom Brady🏈 - LeBron James🏀 - Candace Parker🏐 - And so many moreThere’s no shortage of Athlete Investors in today’s age. But, just because an athlete invests does not mean they are actively promoting the brand to their platform. It doesn’t automatically connect to them as creators.So where is an athlete truly helpful?It's where they can make an IMPACT❗Take recent Alpine F1 team investment for example. Athletes involved include the likes of Rory McIlroy, Anthony Joshua, Travis Kelce, Patrick Mahomes, and more.In this investment, McIlroy and Joshua attended the USGP in Austin. Partaking in marketing content, pit stop practices, and giving motivational messages to the drivers. This investment went beyond cutting a check or attending the occassional board meeting. This investment brought in athletes where they could add value.They had a purpose behind their presence. They were not there just to enjoy a race, they were there actively engaging with all elements of their investment.This example is more high profile than others. Alpine has over 3 million followers on Instagram alone. But other companies needing investment don't.Providing opportunities for athletes to become investors, stand out as creators, and pursue their passions in entrepreneurship is driving the future of sports forward.Want an example of a group driving sports forward in this way? APEX.Having been a part of the Alpine investment, launching an elite athlete investment fund (which provides athlete's mentorship to startups, amongst other benefits of having athlete investors), they have a unique take on athlete investment.In partnership with The Crown Creators, they've also launched the Shaping Legends podcast, providing opportunities for athletes to tell their unique stories and showcase what athletes can do beyond the stat sheet.So what's better? The athlete investor, creator, or entrepreneur?My take - All of the aboveAthletes are most impactful where they can bring their full knowledge, experience, and passion to the table - in whatever way suits their personal goals.What do you think will impact athlete trends in 2024?

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NIL is expected to continue to grow in 2024. Every brand should consider collaborating with collegiate athletes. However, not all athletes create content strong enough for the brand to see value in their investment. Michael Raymond was among the first to recognize this trend and steer Raymond Representation towards athlete creators, moving beyond targeting only the most prominent names in college sports.Certainly, high school athletes aspire to excel in their sports, but establishing a brand and creating compelling content can be crucial for success in NIL. Nonetheless, this is easier said than done; as any content creator can attest, significant time is invested in perfecting and enhancing content.The crucial step is to start. Taking inspiration from Reuben Gol, all athletes in 2024 should attempt to start a "content series." This idea allows for the creation of multiple videos, fostering increased engagement and audience growth. This could be as simple as quarterbacks testing strangers' spirals or track athletes asking other college students about the last time they ran a mile.The possibilities are endless. The key is to take that first step and start building your brand as a college athlete.#nil #raymondrep #sportsmarketing #collegeathletes

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When we think of sports sponsorships, our minds naturally gravitate toward superstar athletes, decked out in logo-laden apparel, endorsing high-profile brands on high profile broadcast platforms. But there's an often-overlooked segment of the sports world bursting with untapped potential: college and amateur athletes. With the recent evolution of Name, Image, and Likeness (NIL) rights, the game is changing, opening avenues for brands to dive into a fresh, relatable talent pool.Why College and Amateur Athletes?1. Local & Peer Influence:The influence of a local champion, someone the community has watched grow, is unparalleled. Their journey often mirrors that of their peers, making their endorsem*nts more relatable and authentic. When a college athlete endorses a product, it can have a ripple effect in their campus and local community, offering brands a highly engaged audience.2. Authenticity and Relatability: Unlike seasoned pros, college and amateur athletes often come off as more genuine and down-to-earth. Their stories are raw, filled with struggles, triumphs, and dreams. Partnering with them offers brands a chance to tap into narratives that deeply resonate with fans and communities.3. Diverse Demographics: The sheer number of college and amateur athletes spans a wide range of sports, backgrounds, and regions. This offers brands a unique opportunity to target specific demographics more effectively than through mainstream athletes.4. Digital Native Advantage: Most college athletes are digital natives. They're adept at leveraging platforms like TikTok, Instagram, and Snapchat, offering brands an inside track to the coveted Gen Z market.

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This guy is “The Sports Sage”Andrew Petcash 𝐓𝐄𝐍 𝐒𝐏𝐎𝐑𝐓𝐒 𝐓𝐑𝐄𝐍𝐃𝐒 𝐅𝐎𝐑 𝐓𝐇𝐄 𝐍𝐄𝐗𝐓 𝟏𝟎 𝐘𝐄𝐀𝐑𝐒:🔟 MORE ATHLETE-FOUNDED VENTURE FIRMSSo far there are 30+ in existence — and new ones seem to pop up every month. As athletes get wealthier, they tend to 𝘪𝘯𝘷𝘦𝘴𝘵 back into the ecosystem for larger returns.9️⃣ INCREASED CABLE-CUTTINGStreaming live events and only 𝘱𝘢𝘺𝘪𝘯𝘨 for what you’re watching will continue to increase — The NBA and NFL both have their own streaming services now.8️⃣ EVOLUTION OF TRADITIONAL SPORTSWe’re going to see new sports like Pickleball emerge and new models like LIV Golf transform a sport right in front of our eyes.Individual sports are being replaced by team sports. 7️⃣ ESPORTS/GAMING WILL KEEP GROWINGKids today 𝘭𝘰𝘰𝘬 𝘶𝘱 𝘵𝘰 professional gamers like Ninja just as much as traditional athletes like Lebron James.Video Game Industry: $221B, Movies + Music combined: $103B6️⃣ VR/AR WILL BECOME A PART OF ATHLETES’ EVERYDAY LIVESWhether training or going through film, goggles/glasses will become the norm.Already see it in golf with simulators and with injured athletes using it for recovery.5️⃣ LEAGUES AND TEAMS WILL BUILD THEIR OWN ECOSYSTEMSTheGolden State Warriorswere one of the first sports organizations to treat operations like a 𝘴𝘵𝘢𝘳𝘵𝘶𝘱 business — own media, venture arms, accelerators, and other revenue-generating subsidiaries.4️⃣ ATHLETES WILL CONTINUE TO GAIN MORE POWERWe’ll see an athlete make over $1B in salary over the next decade and several millionaire student-athletes thanks to NIL. Every week there seems to be a 𝘯𝘦𝘸 𝘢𝘵𝘩𝘭𝘦𝘵𝘦 buying a minority stake in a professional team, raising millions for their business venture, or dropping a $100k check into the hottest startup. 3️⃣ DATA IS THE NAME OF THE GAMEThose with access to the best data will maximize opportunities (and use AI to accelerate it). We’re still in the early days of 𝘥𝘢𝘵𝘢-𝘥𝘳𝘪𝘷𝘦𝘯 decision-making in sports.2️⃣ GOING YOUNGERThe youth sports market is still massively underdeveloped & fragmented. NIL will create 𝘥𝘰𝘸𝘯𝘴𝘵𝘳𝘦𝘢𝘮 effects that make their way into high school and younger.1️⃣ WOMEN’S SPORTS WILL GET LARGEROne of the best ways to grow sports participation and fan engagement is through the female game.Follow the money. Follow the statistics. Both are up 𝘥𝘳𝘢𝘴𝘵𝘪𝘤𝘢𝘭𝘭𝘺 in the last few years across women’s sports.

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In the dynamic landscape of the athlete creator economy, where sports and content creation intersect, athletes have a unique opportunity to thrive. Here are some ways that you as an elite athlete or aspiring professional athlete can take advantage of this situation. 1️⃣ Monetizing Personal Brands:Name, Image, and Likeness (NIL): College athletes in the United States now have the chance to monetize their personal brands by leveraging their fame and platforms. This shift allows them to generate revenue from their own image and likeness, creating a new stream of income. It will be interesting to see when this trend takes off in Australia. Content Creation: Inspired by content creators on platforms like YouTube and Twitch, professional athletes are stepping into the world of content creation. Around the globe, athletes are actively creating content and live-streaming across social media. This not only provides an additional revenue source but also allows fans to see a different side of these athletes, fostering authentic connections.2️⃣Engaging Audiences:Athletes who become content creators can grow substantially engaged audiences. By sharing their passions, interests, and behind-the-scenes glimpses, they connect with fans on a deeper level. This engagement translates into monetization opportunities across social platforms.The freedom for athletes to pick up a camera and create content adds authenticity to their personal brand. Fans appreciate this raw connection, especially in a sports landscape that often lacks it.3️⃣ Challenges and Acceptance:While the trend is promising, questions remain about athletes becoming content creators during their active sporting careers. Athletes will inevitably face scrutiny being in the public eye and it is important that they are advised appropriately so to avoid causing unnecessary damage to their personal brand.However, overall, the synergy between sports and content creation offers enormous potential. Athletes can tap into their existing fan base, attract new followers, and create engaging content that resonates with audiences.4️⃣ The Future of the Creator Economy:The creator economy is not in its infancy, but there’s still room for growth. Athletes can continue to create valuable content, attract fans, and enhance their personal brands.As this exciting trend evolves, athletes will play a pivotal role in moving the community creator economy into mainstream culture.The question is … will you be at the forefront?

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Some myths surrounding student-athletes and #NIL:----1. You need to have a large social media following to get brand deals.Incorrect.Your engagement rates and creativity provide more value than follower count.Yes, there are brands out there that set thresholds for collabs (50K+ TikTok followers, 30K+ Instagram followers, etc.) but student-athletes should focus first and foremost on creating engaging content regularly.2. Only football and basketball players get deals.Wrong.While football and basketball player deals receive a lot of coverage, there are 20+ other NCAA sports (and hundreds of thousands of athletes) that are creating content and earning brand partnerships without playing these two sports.3. You need to be a star athlete to earn deals.Nope.While it may help in certain situations, most brands care more about how good of a content creator you are, how engaged is your audience, and how frequently you post.Control what you can - and let go of what you can't.----Student-athletes (or parents of student-athletes): Let's work together to build your personal brand for long-term success. [tariq@sportscourt.info]#nil #nameimagelikeness #personalbranding #personalbrand #marketing

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Creators should pay more attention to how athletes create longevity off the field. The job of being a creator is still fairly new. These first-generation of creators are not yet thinking about creating long-term financially stable careers the way athletes do. Athletes know that their profession is not going to earn them money forever. The career of an athlete is short. Most of them are out of a job before 35. Take the NFL as an example. The average career of an NFL player is 3 years and 3 months. That’s why athletes are already working on long-term financially stable careers during their active careers. They build companies, invest in startups, becoming long-term brand ambassadors of a company, or invest in assets such as real estate and stocks. , Great examples are people like Shaq (investor in Five Guys, Ring & Google), Martin Braithwaite (real estate imperium valued at $300 million), Serena Williams (founder of Serena Ventures with which she invested in 80+ startups), and Cristiano Ronaldo (CR7 brand includes footwear, underwear, denim, and fragrances). Creators need to adopt this same mindset. They cannot rely on their current social media following, views, and engagement to pay the bills forever. What if Instagram goes bankrupt? What if you are canceled? What if you aren’t relevant anymore in 3+ years? What if TikTok is banned? What if you don’t want to be in front of the camera anymore in 10+ years?As a creator, you have zero control over social media platforms and its algorithm. Platforms can literally be shut down overnight. That’s why we at Influencer Capital help creators make the first step to building long-term financially stable careers. We do this by allowing them to take equity stakes in promising consumer startups in exchange for equity. They can still do 90% of their deals in cash, but it is already good to establish future income streams. In addition, the value of equity can exponentially increase in comparison to a one-time cash payment for influencer marketing services.

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